Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

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Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony 98-inch X90L delivers massive screen real estate at a price that makes sense if you need the absolute largest display possible. At $3,999.99, we're looking at a 2023 LED model that trades cutting-edge picture tech for sheer size. The price sits aligned with its 30-day median, though we saw it drop to $3,499.99 in the past three months. For context, that same money gets you Sony's newer 85-inch BRAVIA 9 with superior Mini LED backlighting, or you could step into OLED territory with the 83-inch A80L at $3,499.99. The X90L makes sense for one specific buyer: someone who values diagonal inches above all else.

Is This Right for You?

This TV works best for dedicated home theater spaces where viewing distance exceeds 12 feet. We're talking basement media rooms, large living areas, or commercial installations. The LED panel won't match OLED's perfect blacks or Mini LED's precise zone control, but it provides bright, punchy images that hold up in rooms with ambient light.

Skip this if you prioritize picture quality over size. The 77-inch A95L OLED at $4,499.99 delivers vastly superior contrast and color, and the size difference matters less than you'd think at typical viewing distances. Also reconsider if your room has significant glare, as LED edge-lit panels show more uniformity issues on screens this large.

Key Specs:

• 98-inch LED display
• 4K UHD resolution (3840 x 2160)
• Google TV smart platform
• BRAVIA XR processor
• Full array local dimming
• HDMI 2.1 support
• 2023 model year

PriceCraft™ Value Summary:

Current price of $3,999.99 matches recent median pricing. We've seen $500 savings in the past 90 days, so patience could pay off if you're not in a rush. The real value question centers on size versus technology. You're paying a premium for those extra inches beyond 85, where panel costs escalate quickly.

Our Bottom Line:

We appreciate what the X90L represents: accessible giant-screen viewing without the $10,000-plus price tags of flagship models. Google TV integration works smoothly, and the BRAVIA XR processor handles upscaling well, which matters since most content isn't native 4K. But we can't ignore that competing Sony models at similar prices offer genuinely better picture technology in slightly smaller packages.

The 85-inch BRAVIA 9 at the same $3,999.99 price brings Mini LED backlighting with far more dimming zones. That translates to better HDR performance and less blooming around bright objects. The 83-inch A80L OLED costs $500 less and delivers infinite contrast. Both feel like smarter buys unless you specifically need maximum screen size.

The CraftRank™ Breakdown:

We don't have a CraftRank score available for this model yet.

If You're Deciding Today:

Buy now if your space demands 98 inches and you've confirmed the physical dimensions work for your installation. The current price is fair based on recent history.

Wait if you can be flexible on size. Monitor for another dip toward $3,499.99, or seriously consider the OLED and Mini LED alternatives. The picture quality upgrade outweighs the size reduction for most viewing scenarios. We'd personally grab the 83-inch A80L and pocket the $500 difference.