Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

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Last checked: Jul 21, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Jul 21, 2026 9:49 AM · Source: Best Buy

The Verdict:

We're looking at Sony's 98-inch X90L from 2023, currently priced at $3,505.47. That's about 2.8 percent above its recent 30-day median, and roughly $95 more than the $3,409.99 low we've seen in both the last month and quarter. For a screen this massive, you're getting solid LED performance with Google TV built in, but the pricing tells us to wait unless you need it immediately.

Is This Right for You?

This TV makes sense if you have a genuinely large room where a 98-inch display won't overwhelm the space. We're talking dedicated home theaters, spacious living rooms, or commercial settings. The X90L uses full-array LED backlighting with local dimming, which delivers respectable contrast and brightness without OLED's premium price tag or burn-in concerns.

Google TV integration means you get a clean interface with most streaming apps ready to go. Voice control through Google Assistant works well for basic commands. The 2023 model includes HDMI 2.1 features, so gamers get 4K at 120Hz support, though this isn't Sony's top-tier gaming panel.

The tradeoff here is viewing angle. LED panels like this one show more color shift when you sit off-center compared to OLED. In a wide seating arrangement, people on the sides won't see the same picture quality as those dead center.

Key Specs:

• 98-inch LED display
• 4K UHD resolution (3840 x 2160)
• Google TV smart platform
• Full-array LED backlighting with local dimming
• HDMI 2.1 support with 4K 120Hz capability
• 2023 model year

PriceCraft™ Value Summary:

At $3,505.47, we're seeing a price that sits slightly elevated compared to recent trends. The 30-day and 90-day lows both hit $3,409.99, meaning patience could save you around $95. That's not a massive discount percentage-wise, but on a purchase this size, every bit counts.

The alternatives present interesting choices. Sony's newer 75-inch BRAVIA 9 with Mini LED costs $3,399.99, offering better backlighting technology in a smaller package. The LG 83-inch G4 OLED at $3,306.79 delivers superior contrast and viewing angles with less screen real estate. Sony's 85-inch BRAVIA 9 at $3,999.99 splits the difference with newer tech but costs $494 more.

Our Bottom Line:

The X90L delivers dependable performance in an absolutely huge package. We appreciate the straightforward LED technology that avoids OLED's long-term concerns while still producing a bright, punchy image. Google TV remains one of the cleaner smart platforms available.

But we'd wait for the price to drop back toward that $3,410 mark unless your timeline is urgent. The current premium isn't dramatic, but it's real.

The CraftRank™ Breakdown:

We don't have enough data yet to assign a CraftRank score for this specific configuration.

If You're Deciding Today:

Hold off for a week or two if possible. The recent low of $3,409.99 suggests better pricing is achievable. If you absolutely need a 98-inch screen now, this won't disappoint, but your wallet will thank you for waiting.