Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

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Last checked: May 29, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: May 29, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony X90L in 98 inches delivers massive screen real estate with solid LED performance at a price that sits right in the middle of premium large-format territory. We're looking at a 2023 model that uses full-array local dimming and Sony's XR processor to punch above typical LED limitations. At $3,410, you're paying for size and Google TV smarts, but you're also choosing LED technology over OLED at a price point where OLED becomes a real option. The value proposition hinges entirely on whether you need those extra inches or would trade down in size for better picture tech.

Is This Right for You?

This TV makes sense if you have a genuinely large room where a 98-inch screen won't overwhelm the space. We're talking dedicated home theaters, large living rooms, or commercial settings. The X90L handles bright rooms well thanks to LED backlighting, so daytime sports and casual viewing work better here than on smaller OLEDs. Google TV integration means straightforward app access and voice control without extra boxes.

You should look elsewhere if picture quality trumps size. Three alternatives at similar or lower prices offer OLED technology in smaller packages, and that difference in contrast and black levels is significant. The 77-inch A95L at $3,500 uses QD-OLED for genuinely superior image quality. If your seating distance doesn't demand 98 inches, you're leaving performance on the table.

Key Specs:

• 98-inch LED panel with full-array local dimming
• 4K UHD resolution (3840 x 2160)
• Google TV smart platform
• BRAVIA XR processor for upscaling and motion handling
• HDMI 2.1 support for gaming features
• 2023 model year

PriceCraft™ Value Summary:

Current price sits at $3,410, matching both the 30-day and 90-day lows. This stability suggests the price has found its floor for now. We see no immediate discount pressure, which means waiting likely won't save you money in the short term. The trend alignment tells us this is standard pricing, not a temporary spike or unusual deal.

Our Bottom Line:

We appreciate what Sony built here. The X90L delivers respectable LED performance with good motion handling and a processor that makes lower-resolution content watchable at this scale. But the pricing reality creates tough competition. For $90 more, the A95L gives you QD-OLED in 77 inches. For $90 less, LG's 83-inch G4 offers OLED evo technology. You're paying a size premium that only makes sense if you've measured your space and confirmed you need the full 98 inches.

The CraftRank™ Breakdown:

We don't have a CraftRank score available for this model yet, which limits our ability to compare it systematically against the broader TV market. Check back as we gather more data points.

If You're Deciding Today:

Buy this if your room genuinely demands 98 inches and you've confirmed the viewing distance works. Skip it if you can work with 77 to 83 inches, because those OLED alternatives deliver noticeably better picture quality for similar money. The price is stable, so there's no urgency to jump unless you're ready to commit to the size. Measure twice, buy once applies here more than most TV purchases.