Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

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Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony X90L delivers premium picture quality in a 65-inch package at a price that makes sense if you value processing power and Google TV integration. We're looking at a 2023 LED model with Sony's BRAVIA XR chip, which means better motion handling and upscaling than most budget sets. At $849.99, it sits in that tricky middle ground where you're paying for the Sony name but getting real performance benefits that justify the cost for most viewers.

Is This Right for You?

This TV works best if you watch a lot of sports or fast-action content. The X90L handles motion better than cheaper LED panels, and the BRAVIA XR processing makes lower-resolution content look surprisingly good. Google TV gives you a clean interface with solid app support.

You might want to look elsewhere if you're chasing the deepest blacks for movie watching. LED backlighting can't match OLED contrast, and at this price you're close to entry-level OLED territory if you wait for sales. Also consider that this is a 2023 model, so newer panels exist with updated specs.

Key Specs:

• 65-inch LED panel
• 4K UHD resolution
• Google TV smart platform
• BRAVIA XR processing
• 2023 model year

PriceCraft™ Value Summary:

Current price of $849.99 matches the 30-day median, which tells us this is standard pricing rather than a standout deal. We saw it drop to $799.99 in the past 90 days, so there's potential to save $50 if you can wait. That said, a $50 swing on an $850 TV isn't dramatic.

The alternatives show interesting tradeoffs. TCL's 85-inch Q6 costs the same but trades Sony's processing for 20 more inches of screen. That's compelling if size matters most. Sony's own 85-inch BRAVIA 3 at $999.99 gives you more screen with a current discount, though it lacks the XR chip. The LG 65-inch NanoCell at $674.99 saves you $175 but uses older 2022 tech with less capable processing.

Our Bottom Line:

We think the X90L makes sense at this price if you prioritize picture processing and motion handling over raw screen size. Sony's BRAVIA XR chip does real work here, especially with sports and upscaled content. The Google TV platform is mature and responsive.

The value proposition gets tighter when you compare it to larger budget sets at the same price. You're paying for refinement rather than specs on paper.

The CraftRank™ Breakdown:

We don't have a CraftRank score for this model yet, but we're tracking pricing patterns and will update our analysis as more data comes in.

If You're Deciding Today:

Buy now if you need a TV immediately and value Sony's processing over screen size. The current price is fair and typical for this model. Wait if you can hold out for that $799.99 low we saw recently, or if you're curious about newer 2024 models potentially dropping in price. Consider the TCL 85-inch if you want maximum screen real estate for the same money, but know you're trading processing quality for size.