Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

We may earn a commission from links on this page. See Disclosure.

Last checked: May 29, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: May 29, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony X90L delivers solid mid-range performance with Google TV smarts and decent picture quality for $849.99. We see this as a capable choice if you want Sony's processing and a familiar interface, though the price sits $50 above its recent low. The LED panel won't match OLED blacks, but the BRAVIA XR processing does impressive work with motion and upscaling. For a 65-inch living room centerpiece that handles sports and streaming equally well, this hits a reasonable sweet spot.

Is This Right for You?

This TV makes sense if you prioritize brand reliability and Google ecosystem integration. The X90L works well for bright rooms where LED backlighting shines, and the motion handling benefits anyone watching sports or action content regularly. We'd recommend it for households that stream heavily and want voice control baked in.

Skip this if you're chasing the deepest blacks or planning a dedicated home theater. OLED still wins for dark room viewing, and this price point doesn't include advanced gaming features like 120Hz across all HDMI ports. Budget shoppers should also note the LG NanoCell alternative saves $175, though you sacrifice Sony's superior processing.

Key Specs:

• 65-inch LED display
• 4K UHD resolution
• Google TV smart platform
• BRAVIA XR processor
• 2023 model year
• HDR support included

PriceCraft™ Value Summary:

Current price of $849.99 sits aligned with the 30-day median but runs $50 higher than the $799.99 low we've tracked in both 30-day and 90-day windows. That recent low suggests patience might pay off if you can wait for another dip. The pricing feels fair for Sony's feature set, though not exceptional.

The TCL 85-inch Q6 at $798 offers dramatically more screen real estate for less money, trading brand prestige for size. Sony's own 85-inch BRAVIA 3 at $999.99 adds 20 inches for $150 more, which shifts the value equation considerably. The LG 65-inch NanoCell at $674.99 undercuts this by $175 but uses older 2022 tech and less sophisticated processing.

Our Bottom Line:

We see the X90L as a dependable performer that won't wow you but won't disappoint either. Sony's processing earns its reputation, and Google TV remains one of the cleaner smart platforms. The $50 premium over recent lows stings a bit, but we're not talking about a dramatic overpay. If you need a TV now and value Sony's reliability, this works. If your timeline allows flexibility, watching for that $799.99 price to return makes sense.

The CraftRank™ Breakdown:

CraftRank data is not available for this product.

If You're Deciding Today:

Buy now if you need Sony's processing and can't wait for a potential price drop. The current deal isn't bad, just not the floor we've seen recently. Consider the 85-inch alternatives seriously if your space allows, since that size jump delivers more impact than incremental picture quality differences. Set a price alert for $799.99 if you can hold off another few weeks.