LG - 77" Class M3 Series OLED evo 4K UHD Smart webOS TV with Wireless Connectivity (2023)

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

The Verdict:

The LG M3 Series 77-inch OLED evo delivers premium picture quality with deep blacks and vibrant colors at a price that reflects its 2023 positioning. At $2,696.99, this webOS-powered display sits in an interesting spot where newer 2024 models from Sony offer comparable or larger screens at similar or lower prices. We see excellent OLED performance here, but the value equation requires careful consideration given what else is available right now.

Is This Right for You?

This TV makes sense if you prioritize LG's webOS interface and want proven OLED technology in a large 77-inch format. The M3 Series works well for home theater enthusiasts who value inky blacks and wide viewing angles over absolute peak brightness.

You might want to look elsewhere if you need maximum brightness for very sunny rooms, prefer Google TV's interface, or want the latest 2024 processing features. The Sony alternatives we found offer compelling reasons to compare carefully before committing.

Key Specs:

• 77-inch OLED evo panel
• 4K UHD resolution
• webOS smart platform
• Wireless connectivity features
• 2023 model year

PriceCraft™ Value Summary:

The current price of $2,696.99 aligns with both the 30-day and 90-day median, showing stable pricing without recent drops or spikes. This stability suggests we are seeing the market's settled opinion on what this 2023 model is worth.

The competitive landscape reveals some pressure points. Sony's 77-inch BRAVIA 8 OLED from 2024 costs $200 less at $2,499.99 with newer processing. The 85-inch Sony BRAVIA 7 Mini LED also hits $2,499.99, trading OLED's perfect blacks for significantly more screen real estate and higher peak brightness. Even the 65-inch BRAVIA 9 at $2,500 delivers Sony's flagship Mini LED performance in a smaller package.

Our Bottom Line:

We appreciate the M3's OLED fundamentals and LG's mature webOS ecosystem. The picture quality delivers what OLED fans expect with excellent contrast and color. However, the 2023 vintage means you are paying premium money for last generation's processing and feature set while newer options undercut it on price or exceed it on specifications.

The lack of recent price movement suggests this is simply where the market values this particular model right now. We are not seeing deal momentum that would make us rush to recommend it over fresher competition.

The CraftRank™ Breakdown:

We do not have sufficient comparative data to assign a CraftRank score at this time.

If You're Deciding Today:

Compare the Sony BRAVIA 8 77-inch OLED directly if you want similar screen size with 2024 features and $200 savings. Consider whether the Sony BRAVIA 7's 85-inch Mini LED appeals if you value size and brightness over OLED's contrast advantages. Test the webOS interface against Google TV in person if possible, since platform preference often tips close decisions. The M3 remains a solid OLED performer, but the value case needs your specific priorities to align with what it offers versus what competitors deliver for similar or less money.