Sony - 55" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

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Last checked: May 29, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: May 29, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony BRAVIA 8 OLED delivers premium picture quality at $1,299.99 for a 55-inch panel. We're looking at true OLED technology with perfect blacks and infinite contrast, wrapped in Sony's 2024 processing engine. The price sits right at its 30-day and 90-day lows, making this a stable entry point for anyone ready to commit. Google TV integration handles streaming duties smoothly, and the overall package feels like a proper step up from mid-tier LED sets. For this size and technology, the value proposition holds up well against competing options.

Is This Right for You?

This TV makes sense if you prioritize picture quality over sheer screen size. OLED technology means you get inky blacks and vibrant colors that LED panels simply can't match. We'd recommend this for dedicated movie watchers, gamers who want fast response times, and anyone with a controlled lighting environment where OLED really shines.

It's less ideal if you need maximum brightness for a sun-drenched room or want the biggest screen possible for your budget. The 98-inch TCL Q6 costs just $99 more and delivers nearly double the screen area, though you sacrifice OLED's picture quality. Similarly, if you want to stay in the Sony family but need more size, the 75-inch X90L sits $110 cheaper with LED technology.

Key Specs:

• 55-inch OLED panel
• 4K UHD resolution
• Google TV smart platform
• 2024 model year
• BRAVIA 8 series positioning

PriceCraft™ Value Summary:

At $1,299.99, this Sony sits at its lowest observed price point over the past three months. The stability suggests Sony has found its target price for this model. When we compare alternatives, the value equation gets interesting. The BRAVIA 7 Mini LED costs $100 more and uses quantum dot LED technology instead of OLED, which is a meaningful tradeoff depending on your viewing priorities. The TCL offers massive size gains for minimal cost increase, while the older X90L provides more screen real estate at lower cost with last year's technology.

Our Bottom Line:

We see this as a solid pick for picture purists who value quality over quantity. OLED technology at this price point represents genuine value, especially from a brand known for excellent processing. The timing looks right with pricing at historical lows. You're getting current-year technology without paying early adopter premiums.

The CraftRank™ Breakdown:

CraftRank data is not available for this product at this time.

If You're Deciding Today:

Buy if you want premium OLED picture quality in a mid-size package and your budget caps around $1,300. The stable pricing means you're not leaving money on the table by waiting.

Hold if you're still weighing size versus quality, or if your room gets extremely bright during the day. Consider whether the TCL's extra 43 inches of diagonal screen space matters more than OLED's superior contrast, or if the BRAVIA 7's Mini LED technology better suits your environment. The X90L also deserves consideration if you can accept 2023 technology for more size and less cost.