Sony - 55" Class BRAVIA 3 LED 4K UHD Smart Google TV (2024)

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Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

The Verdict:

We're looking at Sony's 2024 entry-level 55-inch BRAVIA 3, currently priced at $649.99. That sits $100 above its recent low of $549.99 from the past three months. This is a straightforward LED panel with Google TV built in, aimed squarely at buyers who want the Sony name without the premium price tag. The current price feels a bit high given we've seen it cheaper recently, but it's holding steady with the 30-day median. If you're not in a rush, waiting for another dip makes sense.

Is This Right for You?

This TV works best for casual viewers who prioritize ease of use and Google ecosystem integration over cutting-edge picture quality. If you already use Google Assistant, Chromecast, or have a household running on Google services, the native Google TV platform delivers seamless control. We think it's a solid pick for bedrooms, guest rooms, or secondary living spaces where you want reliable performance without overthinking it.

Skip this if you're chasing deep blacks for movie nights or need advanced gaming features. The LED backlight won't match QLED or OLED contrast, and Sony reserves its best processing and panel tech for higher-tier models. Serious gamers should look elsewhere for HDMI 2.1 features and variable refresh rates.

Key Specs:

• 55-inch LED panel
• 4K UHD resolution
• Google TV smart platform
• 2024 model year
• BRAVIA 3 series (entry-level Sony tier)

PriceCraft™ Value Summary:

At $649.99, you're paying a $100 premium over the recent $549.99 low. The LG 55-inch QNED 80 Series sits at $599.99 with quantum dot enhancement and potentially better color volume. The Roku 65-inch Pro Series also hits $599.99, giving you 10 more inches plus mini-LED backlighting for superior contrast. Even the LG 65-inch NanoCell 75UQA at $674.99 offers more screen real estate for just $25 more.

The Sony brand carries weight, and Google TV is genuinely intuitive, but the value equation here leans toward waiting or considering those alternatives. We'd feel better recommending this at the $549.99 price point.

Our Bottom Line:

The BRAVIA 3 delivers what Sony promises: a clean, simple 4K experience with excellent software. Google TV remains one of our favorite smart platforms for its speed and content aggregation. But at current pricing, you're paying for the badge more than standout performance. The picture quality is competent, not exceptional. We appreciate the build quality and interface polish, yet can't ignore that competitors offer more screen or better panel tech for similar or less money.

The CraftRank™ Breakdown:

CraftRank data is not available for this product.

If You're Deciding Today:

Wait if you can. The $549.99 low from the past 90 days will likely return, and that $100 difference changes the value calculation significantly. If you need a TV this week and Google TV integration is non-negotiable, this works fine. But we'd seriously consider the LG QNED at $599.99 for better color or stretch budget slightly for the 65-inch LG NanoCell to gain meaningful screen size. Set a price alert and grab this when it drops back to $549.99.