LG - 75” Class UR9000 Series LED 4K UHD Smart webOS TV (2023)

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Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

The Verdict:

We found a 75-inch 4K TV at $315.99 that delivers serious screen real estate without the premium price tag. The LG UR9000 Series uses LED backlighting and webOS smart platform to cover the basics. This 2023 model sits in LG's budget tier, which means you get the size and resolution but skip advanced features like local dimming zones or high refresh rates. For casual viewing and streaming in well-lit rooms, it works. For home theater enthusiasts chasing deep blacks and HDR performance, you'll notice the compromises.

Is This Right for You?

This TV makes sense if you prioritize screen size over picture refinement. We see it fitting living rooms where ambient light is present and viewing distance is substantial. Families streaming Netflix, watching cable, or gaming casually will appreciate the straightforward webOS interface and built-in apps.

Skip this if you watch a lot of dark content or care about contrast performance. LED edge-lighting without local dimming means blacks look more gray than inky. Competitive gamers should also look elsewhere since the refresh rate and input lag specs target general use, not esports.

Key Specs:

• 75-inch diagonal screen
• LED backlighting
• 4K UHD resolution (3840 x 2160)
• webOS smart platform
• 2023 model year

PriceCraft™ Value Summary:

At $315.99, this price aligns with its 30-day and 90-day median, so we're not seeing a flash sale or unusual dip. The cost per diagonal inch comes out strong compared to smaller premium sets. We checked alternatives and found the 65-inch version of this same series at $349.99, which makes the 75-inch pricing look aggressive. A newer 2024 LG 75-inch model (UT75 Series) also sits at $349.99, just $34 more for a year-newer panel.

The Roku 55-inch QLED at $349.99 offers better picture tech but gives up 20 inches of screen. That's the core tradeoff here: size versus quality.

Our Bottom Line:

We think this TV delivers on its core promise of big-screen 4K for not much money. The webOS platform is responsive and well-supported with regular updates. Picture quality won't wow anyone coming from OLED or QLED, but it handles bright room viewing and daytime sports without major complaints.

Build quality feels appropriate for the price. The bezels are slim enough not to distract. Remote control is basic but functional. We appreciate that LG includes all major streaming apps out of the box.

The CraftRank™ Breakdown:

CraftRank data is not available for this model.

If You're Deciding Today:

Buy this if you need maximum screen size on a tight budget and your room has decent ambient light. The price is stable, so waiting won't likely save you money in the short term.

Consider spending the extra $34 for the 2024 UT75 Series if you want slightly newer processing and potentially longer software support. Or step down to the 65-inch UR9000 at $349.99 if your space is smaller and you want to pocket the difference.

Pass if picture quality matters more than size. QLED or OLED panels at smaller sizes will give you better contrast, color, and HDR at similar price points.