Sony - 83" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023)

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Last checked: May 29, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: May 29, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony A80L 83-inch OLED delivers stunning picture quality with perfect blacks and infinite contrast, but right now it's priced 14.3 percent above its recent low of $3,499.99. We're looking at a premium display that excels in dark room viewing and offers Google TV's excellent smart platform. The current $4,000 price point puts it in direct competition with Sony's newer 85-inch BRAVIA 9 Mini LED at the same cost, which makes this a tougher sell unless OLED's self-emissive technology is specifically what you need.

Is This Right for You?

This TV makes sense if you prioritize absolute black levels and watch a lot of content in controlled lighting. OLED technology means each pixel produces its own light, creating contrast that LED-backlit displays simply cannot match. We think this appeals most to home theater enthusiasts who value cinematic picture quality over raw brightness.

The 83-inch size hits a sweet spot for large living rooms where you sit 10 to 14 feet from the screen. Google TV integration means you get a clean interface with voice search and broad app support built in.

However, the current pricing creates real competition. Sony's 85-inch BRAVIA 9 costs the same right now and delivers higher peak brightness with Mini LED technology, which performs better in bright rooms. If you watch daytime TV or have lots of windows, that extra brightness matters more than OLED's perfect blacks.

Key Specs:

• 83-inch OLED panel
• 4K UHD resolution
• Google TV smart platform
• 2023 model year
• BRAVIA XR processor

PriceCraft™ Value Summary:

At $4,000, we're seeing a 14.3 percent premium over the 30-day trend. The 90-day low also sits at $3,499.99, which suggests this price represents a temporary spike rather than a new baseline. We've seen this model hit better pricing recently, and waiting could save you $500.

The 77-inch A95L at $4,299.99 offers QD-OLED technology with better color volume and brightness for just $300 more, though you lose six inches of screen. The 98-inch X90L LED at $3,409.99 gives you massive size for less money, but sacrifices the OLED contrast advantage entirely.

Our Bottom Line:

We think the A80L represents excellent display technology at a less-than-excellent price right now. OLED picture quality remains unmatched for dark room viewing, and the 83-inch size delivers true large-format impact. But the current pricing removes the value proposition that made this compelling at $3,500.

The CraftRank™ Breakdown:

We don't have enough historical data to assign a CraftRank score yet. This limits our ability to predict future pricing patterns with confidence.

If You're Deciding Today:

Wait if you can. The $500 gap between current pricing and recent lows is significant enough to justify patience. Set a price alert for $3,500 or below.

Buy now only if you need the TV immediately and specifically want OLED technology at this size. Otherwise, consider the 85-inch BRAVIA 9 at the same price for better brightness, or wait for this model to drop back to its established low point.