Sony - 65" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

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Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

We may earn a commission from links on this page. See Disclosure.

Last checked: Mar 17, 2026 9:49 AM · Source: Best Buy

The Verdict:

The Sony BRAVIA 8 OLED delivers exceptional picture quality with perfect blacks and vibrant colors that make every scene pop. At $1,699.99, we're looking at a premium 65-inch display that sits $200 above its recent low of $1,499.99 from the past three months. Google TV integration works smoothly, and the OLED panel technology means you get infinite contrast without the blooming issues that plague LED-backlit sets. This is a strong choice if you prioritize image quality over sheer screen size, though the price premium over competing technologies deserves careful consideration.

Is This Right for You?

We think this TV makes sense if you watch a lot of movies and shows in darker rooms where OLED really shines. The perfect black levels create an immersive viewing experience that mini LED and standard LED panels simply cannot match. Gamers will appreciate the fast response times inherent to OLED technology, though we'd want to verify specific gaming features like VRR support before committing.

This might not be your best pick if you have a very bright room with lots of windows. OLED panels typically don't get as bright as high-end LED sets, which can matter during daytime viewing. Budget-conscious buyers should also note that waiting could save you $200 based on recent pricing history.

Key Specs:

• 65-inch OLED panel
• 4K UHD resolution
• Google TV smart platform
• 2024 model year
• BRAVIA 8 series positioning

PriceCraft™ Value Summary:

Current price sits aligned with the 30-day median, meaning we're seeing typical pricing rather than a standout deal. The $1,499.99 low from both 30 and 90-day windows suggests patience could pay off if you're not in a rush. We've seen this exact price point hold steady recently, which tells us Sony isn't aggressively discounting this particular model right now.

Comparing alternatives reveals interesting tradeoffs. Samsung's 75-inch QN85D at $1,624.99 gives you 10 more inches of screen for less money, though you're trading OLED's perfect blacks for mini LED technology. The Sony BRAVIA 7 at $1,599.99 offers similar size with mini LED instead of OLED, currently running 33 percent above its median. If massive size matters most, Samsung's 98-inch DU9000 at $1,899.99 provides nearly double the screen area, though with entry-level Crystal UHD technology.

Our Bottom Line:

We see this as a picture-quality-first purchase. The OLED advantage is real and noticeable, especially for film enthusiasts and anyone who values contrast and color accuracy. The $200 premium over recent lows feels manageable for a 2024 flagship model, though we'd prefer to see it closer to that $1,499.99 mark.

The CraftRank™ Breakdown:

CraftRank data is not available for this product at this time.

If You're Deciding Today:

Buy now if you need an OLED TV immediately and value picture quality above all else. Wait if you can hold out for potential savings or if you're still comparing OLED against larger mini LED options. The pricing history suggests deals do happen on this model, so patience might reward you with that $200 difference.